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Google announces ‘Quality Update’

‘Quality Update’ from Google is the latest in a series of updates announced by Google this summer. A few weeks after it was launched users had no clue about it, until a few publishers started noticing changes in the ways results started showing up in search results.


What is the ‘Quality Update’?


When experts questioned Google about this update, there was no confirmation or denial received from Google. Hence this update was dubbed by experts as the ‘Phantom Update’. This was done to signify that although some update had been done by Google, it was not known what the update was about. Finally Google broke its silence in May this year when it announced that the update was a change in its algorithm in terms of how quality signals are processed. 


Further Google announced that this update was done by Google in its core search engine algorithm in order to give an incentive to those websites that have richer and higher quality content on their pages than other websites that do not have this type of high quality content. The way the Quality Update functions is that it receives quality signals from the website on the basis of which it indexes and ranks the website. The more relevant the content is in terms of what the users are seeking, the higher will be the chances of the website getting ranked in search result pages. 


‘Quality Update’ is linked to Panda Update


Experts concede the fact that in a way this update relates to the Panda Update introduced by Google in February 2011 that aimed to target websites that had low and poor quality content. After the panda Update websites were badly hit and their rankings had dropped. The Panda Update ensured that websites put that content on their website which is relevant, useful and exactly as per what users are seeking. Content was the king and websites that had richer and latest content that could be shared with others ranked higher in search results. In a way, the Quality update is an extension of the Panda Update.


What is the implication of ‘Quality Update’ for website owners?


What this means to an average website owner is that emphasis and stress should be put on ensuring that the website is of high quality, well designed and user friendly. Care should also be taken that the website is mobile friendly and has a responsive design that can function on both smart phones and tablets. Webmasters should also ensure that they keep updating their website and sync it with recommendations and updates announced by Google from time to time. In order to boost search engine rankings webmasters must keeping updating the content on the website so that it appears relevant with the times and also proves useful to the readers. One way of doing this is to have a tab on the website that gives latest news and updates relevant to the industry in which the webmaster is functioning. Apart from this having a blog on the site is also a very good idea. 



Experts believe that in the coming months there will be more news from Google on the ‘Quality Update’. For more Information about latest Google Updates visit: http://www.techindiasoftware.com/seo-updates/

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